Why 50% of Homes Are Selling for Under Asking and How To Avoid It
If your selling strategy still assumes you’ll get multiple offers over asking, it’s officially time for a reset. That frenzied seller’s market is behind us. And here are the numbers to prove it.
Right now, about 50% of homes on the market are selling for less than their asking price, according to the latest data from Cotality.
But that isn’t necessarily bad news, even if it feels like it. Here’s why. The wild run-up over the last few years was never going to be sustainable. The housing market needed a reset, and data shows that’s exactly what’s happening right now.
The graph below uses data from Zillow to show how this trend has shifted over time. Here’s what it tells us:
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The right strategy matters more than old market assumptions.
More time on market can mean more room to negotiate.
Lower asking prices are bringing buyers back.
Lower asking prices and better supply are easing the search.
Negotiation is becoming part of the selling process again.
You’ve got questions and we can’t wait to answer them.